Koovs Proudly Presents: MO by Melissa Odabash

Even if you’ve never heard the name Melissa Odabash before, the chances are that you’ve seen pictures of the many celebrities who have been snapped wearing her range of designer swimwear. Kate Moss, Beyonce and Rihanna – plus many more – all choose Obadash’s outfits when hitting the beach, making her one of the hottest names in the fashion business right now.

Haute Couture Down on the Beach

Despite being the beachwear of choice for many of the world’s A-listers, the true beauty of Odabash’s design is that it can be worn by anyone – including you! The Indian online fashion store Koovs.com has just launched a collection of Melissa Odabash designs that place an emphasis on both style and wearability.

The MO collection features a classic, yet chic look. It includes bikinis and one-piece swimsuits, kaftans, sarongs and gorgeous maxi-dresses. There is even jewellery, as well as Odabash’s first ever range of footwear, ensuring you can look great during every part of your holiday, whether relaxing by the pool or sipping a cocktail in a trendy beach bar.

Inspired by India

In choosing to collaborate with Koovs, Odabash has drawn inspiration from Indian culture and style. In addition to her trademark animal prints, many of her pieces come in bold jewel tones and rich colours. There are turquoises, jades and corals, as well as vibrant pinks and purples that really pack a punch.

Koovs Presenting MO by Melissa Odabash

Of course, part of what makes Odabash such a sought after designer is her ability to combine sexiness with a simple elegance. The MO collection at Koovs is no different. The key swimwear pieces are classic triangle bikinis and bandeau tops, highlighted by fringing and minimalistic beadwork, while her one-piece swimsuits feature plunging necklines and metallic embellishments.

Beachwear for All Occasions

In addition to gorgeous bikinis and swimsuits, the MO collection at Koovs includes pieces that can be worn away from the beach or pool. Whether it’s an embroidered kaftan or a kimono-style cover-up, Odabash creates clothes that you can wear throughout the day.

So next time you’re planning a beach holiday and need to find fashionable items that look great and are comfortable to wear, take a tip from Cindy Crawford – or any of the other celebrities who wear Melissa Odabash beachwear – and check out the MO collection at Koovs.

September 10, 2013


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