From Luxury Chocolate Cakes to Romantic Flower Bouquets, an Interview with Sofia Raj’s Founder

Luxury cake by master patissierWhether a loved one is celebrating his/her birthday, retirement, wedding anniversary or any other occasion, Sofia Raj is on of the best choices for “delivering your emotions”, as the site’s slogan nicely says. At SofiaRaj.com you can order chocolates, flowers, cakes and other favoured gifts and treats online to have them delivered as a gift with a recipient anywhere in India. From romantic red roses bouquets to truffle cake to arrangements that combine both flowers and sweets, this online gift store is bound to have a gift that’s just right for your budget and the occasion!

Inspired by art, design and fine chocolate in Switzerland and elsewhere in Europe, MBA graduate Sofia decided to found Sofia Raj to introduce luxury chocolate gifts in India. In just a few years time, SofiaRaj.com has become synonymous for exclusive chocolate and gifts. Being huge chocolate fans ourselves, we wanted to learn more about this gift store’s chocolate presents and managed to arrange an interview with Sofia herself.

Can you introduce yourself and your online store Sofia Raj?

SofiaRaj.comThe blend of luxury combined with best ingredients, design, art and thought brought Sofia Raj to life. Born into a world of creativity and art, it was but natural for me to gain expertise in all kinds of arts from a young age. Whilst still in school, I gained expertise in different paint forms and art styles.

Sofia Raj store was born to offer chocolates, cakes and flowers packaged to the finest quality. In five years, Sofia Raj has made many memorable moments.

Are your flower bouquets created in your own warehouse, or by local florists?

Designs are made in house and packaging is done by local florists.

Where do you get the inspiration to create your gifts, and how do you decide which occasions they go best with?

A creative mind and a thorough research in each festival, the story itself converts what goes in the gifts and the color scheme.

Chocolate cake available at Sofia Raj Bouquet of roses, teddy and chocolates in a present

Can you tell us a bit more about your “Remind Me” service?

This is a complimentary service that reminds your loved ones birthdays, anniversaries etc. so you do not forget to take with you the perfect gift for the right occasion. An email or SMS is sent to the email address or number provided couple of days in advance.

How come you have few chocolate gifts currently on offer on your site?

Chocolates gifts are offered prominently from October to February, the rest of the months we do only standard chocolate hampers.

Are there plans to start selling (gourmet) gift hampers?

Not as of now.

What’s your personal favorite gift that you sell?

Chocolate cake, it is the best thing to gift to someone you love, no matter what the occasion. It changes your mood each time you taste a piece of the cake.

Can you tell us a bit more about your food service and corporate gift services?

Few corporates opt for our gift services throughout the year, where they call us and we deliver a gift hamper on their behalf to their clients. Where as the food service is the bulk supplying to near by bakeries of exclusive things such as cupcakes, fondant cakes etc.

Chocolate corporate gift by Sofia Raj

Why should people order gifts through your site, and not another gift site?

There is enough air to breathe and there are several gift sites, all of the sites have something special. We primarily work on 100% customer satisfaction, if you like what you see then experience it.

What sort of coupons or special promotions do you run at Sofia Raj?

Various offers are run throughout the year, this is sporadic. Keep an eye on the Sofia Raj coupons section on our site to make sure you don’t miss any deals or coupons.

Which other online stores do you like to shop at?

Yebhi.com, MakeMyTrip.com, Jabong.com, IRCTC.co.in and many others.

What are Sofia Raj’s plans for the near future?

We plan to extend our base of customers, who will spread the word of mouth about our service and with this pace we will expand business.

Thank you to Sofia and the rest of the SofiaRaj team for making this interview happen.


August 14, 2013

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